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Frequently Asked Orders & Shipping Returns & Exchanges Discounts & Promotions Product Information Account & Login Shore Club Rewards Bracelet Club Subscription

Shore Club Rewards

What’s the Shore Club? +

The Shore Club is our exclusive loyalty program that gives you all the good vibes. Earn Shore Dollars every time you shop, then redeem them for discounts on future orders. It’s free to join and full of perks!

Who can join the Shore Club? +

If you have a Pura Vida account and you're shopping from the U.S., Canada, or the U.K., you’re in! Just create an account on puravidabracelets.com and start earning.

What are the Shore Club membership tiers? +

We have three tiers based on how much you spend in a rolling 12-month period:

  • #PVInsider — Spend $1–$99: You're automatically in when you create an account!
  • #PVVIP — Spend $100–$199: Get early access to sales and product drops
  • #PVA-Lister — Spend $200+: Enjoy all the VIP perks plus free shipping on every order


To keep your tier, just keep spending at that level. If not, we'll adjust your status based on your most recent 12-month total.

How do I earn Shore Dollars? +

You'll earn Shore Dollars every time you buy eligible products on our site. How many points you get depends on your tier:

  • #PVInsider — 1 Shore Dollar for every $1 spent
  • #PVVIP — 1.5 Shore Dollars for every $1 spent
  • #PVA-Lister — 2 Shore Dollars for every $1 spent

Just a few notes:

  • Points are based on your subtotal after discounts
  • No points for shipping, taxes, or handling
  • If you return something, we'll adjust your points accordingly
  • Purchases of Bulk Bracelets don't count toward Shore Dollars
Can I earn Shore Dollars without making a purchase? +

Totally! Here are some easy ways to rack up points, no shopping required:

  • Create an account = 25 points
  • Birthday bonus = 25 points
  • Follow us on Instagram = 15 points
  • Follow us on TikTok = 15 points
Do my Shore Dollars expire or can they be transfered to others? +

Shore Dollars expire 12 months after you earn them—so be sure to use them before they disappear!

And while we love sharing good vibes, points can’t be transferred to friends (at least for now).

What can I use my Shore Dollars for? +

You can cash in your Shore Dollars for discounts on future orders! Here's how they break down:

  • 100 points = $5 off
  • 200 points = $10 off
  • 400 points = $20 off
  • 600 points = $30 off
  • 800 points = $40 off
  • 1000 points = $50 off


You'll get a discount code to apply at checkout—just like a little thank you for being awesome.

Why isn’t my Shore Dollar code working? +

There are a few reasons your code might not go through:

  • It can't be combined with sitewide sales or other discounts
  • It won't work on sale items or certain product collections


Shore Dollar codes aren't valid on:

  • Bracelet Club Subscription
  • Advent Calendar
  • Bulk Bracelets


If you're still having trouble, feel free to reach out—we're here to help!

How do I redeem my Shore Dollars? +

It's super easy! Just follow these steps:

  1. Log into your Pura Vida account
  2. Head to your Shore Club dashboard
  3. Choose how many points you want to redeem
  4. Copy your unique discount code
  5. Paste it at checkout to apply your savings