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The Original
Friendship Bracelet
Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.

Waterproof Jewelry
Our first-ever 100% waterproof collection is here—meet Le Soleil: vintage-inspired jewels made for pool dips in Capri, everyday adventures, and endless summer vibes.
Why shop with us?

Feel Good,
Look Good
We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.

Stack your Story, Share your Colors
We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.

Made of Friendship Material
What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.
@puravida
From seaside to suburbs, see how others are styling their Pura Vida.