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The Original
Friendship Bracelet
Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.
Waterproof Jewelry
Our first-ever 100% waterproof collection is here—meet Le Soleil: vintage-inspired jewels made for pool dips in Capri, everyday adventures, and endless summer vibes.
Trending Styles
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Harper Birthstone Charms
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Initial Paperclip Chain Bracelet
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Initial Charm Bracelet
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Initial Stone Open Ring
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Initial Ombre Stone Bead Choker
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Harper Paperclip Chain Anklet
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Multi Mini Braided Bracelet
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Multi Braided Bracelet
Pippa Pearl Stretch Anklet
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Initial Pearl & Seed Bead Choker
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Initial Paperclip Chain Choker
Why shop with us?
Feel Good,
Look Good
We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.
Stack your Story, Share your Colors
We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.
Made of Friendship Material
What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.
@puravida
From seaside to suburbs, see how others are styling their Pura Vida.
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