The Holiday
Collection
Our Best Selling Gifts are back!
Elf Collection
Don't be a cotton-headed ninny muggins and wait too long - this limited edition Elf Collection is flying off the sleigh!
Friendship Packs
Save up to 34% on our friendship packs. Wear them all together, mix and match your favorite combinations or share with a friend!
Originals
Shop the bracelet that started it all. Snag our best selling original string bracelet!
Bundle + Save
Restock Alert: Vacation Vibes Stretch Bracelet Set
Our best-selling stretch bracelet set has restocked AND now in two new colors.
Engraved Jewelry
Shop our engravable styles! Whether you’re shopping for yourself or you want to treat that special someone, our engraved jewelry is a perfect choice.
Pura Vida Bracelet Club
Choose between two exclusively designed bracelet packs every month or leave it a surprise and we’ll deliver your fave right to your doorstep!
Pura Vida Jewelry Club
With the Pura Vida Jewelry Club you’ll receive an exclusive 2 piece jewelry set that no one else can get their hands on!
Custom Bracelets
Choose from hundreds of combinations to create the perfect party favors, fundraising styles and more.
Shop Now
Pura Vida's Live Free Tour
We’re hitting the road this summer, making stops all over the US for our very first Pura Vida tour! Follow along for the ultimate summer adventure as we cross off bucket-list items all around the country.
follow alongHow We Give Back
SUPPORT ARTISANS WORLDWIDE
We work with artisans to create handcrafted products while providing sustainable and fair employment.
ECO-FRIENDLY PACKAGING
We ship all of our products in eco-friendly recyclable packaging and offer the option for plastic free shipping.
$4+ million donated to charity
We've partnered with 200+ charities across the globe and have helped support great causes along the way.
