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The Original
Friendship Bracelet

Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.

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Waterproof Jewelry

Our first-ever 100% waterproof collection is here—meet Le Soleil: vintage-inspired styles made for pool dips in Capri, everyday adventures, and endless summer vibes.

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Trending Styles
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Texas Flood Relief Bracelet Texas Flood Relief Bracelet
New
Charity Partner Badge

Texas Flood Relief Bracelet

$11.12
Swimming Shark Ring Swimming Shark Ring
Swimming Shark Ring

Swimming Shark Ring

$27.81
Size: 4 Size Guide +

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Leave us your email address, and you'll be the first to know when it's back in stock. Pinky promise.
Waterproof

Swimming Shark Ring

$27.81
Stone Shark Tooth Dainty Bracelet Stone Shark Tooth Dainty Bracelet
Waterproof

Stone Shark Tooth Dainty Bracelet

$25.03
Shark Week 25 Bracelet Shark Week 25 Bracelet
New

Shark Week 25 Bracelet

$11.12
Shark Tooth Multi Charm Necklace Shark Tooth Multi Charm Necklace
Shark Tooth Multi Charm Necklace

Shark Tooth Multi Charm Necklace

$47.27
Finish: Gold

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Leave us your email address, and you'll be the first to know when it's back in stock. Pinky promise.
Waterproof

Shark Tooth Multi Charm Necklace

$47.27
Finish
Shark Shimmer Stretch Bracelet Shark Shimmer Stretch Bracelet
Shark Shimmer Stretch Bracelet

Shark Shimmer Stretch Bracelet

$27.81
Finish: Gold

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Waterproof

Shark Shimmer Stretch Bracelet

$27.81
Finish
Shark Tooth Multi Charm Bracelet Shark Tooth Multi Charm Bracelet
Shark Tooth Multi Charm Bracelet

Shark Tooth Multi Charm Bracelet

$38.93
Finish: Gold

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Leave us your email address, and you'll be the first to know when it's back in stock. Pinky promise.
Waterproof

Shark Tooth Multi Charm Bracelet

$38.93
Finish
Shark Shimmer Pendant Necklace Shark Shimmer Pendant Necklace
Shark Shimmer Pendant Necklace

Shark Shimmer Pendant Necklace

$33.37
Finish: Gold

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Waterproof

Shark Shimmer Pendant Necklace

$33.37
Finish
Gold Stone Shark Tooth Ring Gold Stone Shark Tooth Ring
Gold Stone Shark Tooth Ring

Gold Stone Shark Tooth Ring

$27.81
Size: 4 Size Guide +

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Waterproof

Gold Stone Shark Tooth Ring

$27.81
Shark Fin Fidget Ring Shark Fin Fidget Ring
Shark Fin Fidget Ring

Shark Fin Fidget Ring

$38.93
Size: 4 Size Guide +

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Waterproof

Shark Fin Fidget Ring

$38.93
Shark Shimmer Ring Stack Shark Shimmer Ring Stack
Shark Shimmer Ring Stack

Shark Shimmer Ring Stack

$47.27
Size: 4 Size Guide +

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Waterproof

Shark Shimmer Ring Stack

$47.27
Stone Shark Tooth Style Pack Stone Shark Tooth Style Pack
Waterproof

Stone Shark Tooth Style Pack

$62.56

Harper Charms

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Initials Collection

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Why shop with us?

Feel Good,
Look Good

We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.

Stack your Story, Share your Colors

We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.

Made of Friendship Material

What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.

@puravida

From seaside to suburbs, see how others are styling their Pura Vida.

I absolutely love my bracelets I purchased from Pura Vida! I wear them all day everyday!!

Brooke Y.
Verified buyer

I couldn't be happier with both customer service and the bracelets! I thought I'd order a couple to wear all the time and now I'm up to owning 20 bracelets!

Katie B.
Verified buyer

I like these bracelets. They look super cool, so easy to wear and can be worn all day everyday even in the shower! Very easy to put on!

Sonia D.
Verified buyer

I love all my Pura Vida bracelets. I like that they support a cause and aim to help people. I wear mine proudly.

Mariel M.
Verified buyer

My friend was feeling a little down, so I decided to send her a Pura Vida gift card. She was so happy and excited she immediately ordered herself a ring. I was super happy to be able to make her smile. Thank you Pura Vida!!

Kristi T.
Verified buyer

I love my Pura Vida rings, they are always super cute and make me feel special and dressed up no matter what im doing. I have even gotten into the habit of stacking them because i cant have enough of them!

Rhiannon J.
Verified buyer

This is my second Pura Vida ring. They are such good quality and beautiful, and the size is perfect. This wave ring is one of my favorite every day go to pieces of jewelry!

Amy H.
Verified buyer

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