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The Original
Friendship Bracelet
Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.
Waterproof Jewelry
Make a splash with our first-ever 100% waterproof collection—built for beach days, pool hangs, and whatever your summer throws your way.
Trending Styles
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Friendship Ring Bracelet
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Lydia Charm Bracelet
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Shark Tooth Multi Charm Necklace
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Friendship Cord Bracelet
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Initial Charm Bracelet
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Harper Birthstone Charms
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Initial Paperclip Chain Bracelet
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Shark Fin Fidget Ring
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Shark Tooth Multi Charm Bracelet
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Gold Stone Shark Tooth Ring
Good Vibes,
Delivered Monthly
Get up to 10 bracelets from our fave packs every month for just $14.95/month. It’s like a party in your mailbox—on repeat.
Why shop with us?
Feel Good,
Look Good
We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.
Stack your Story, Share your Colors
We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.
Made of Friendship Material
What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.
@puravida
From seaside to suburbs, see how others are styling their Pura Vida.
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