Made of Friendship Material

Styles built to mix, match, and share with your whole crew.

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Bracelets
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Anklets
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Earrings
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The Original
Friendship Bracelet

Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.

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Waterproof Jewelry

Our first-ever 100% waterproof collection is here—meet Le Soleil: vintage-inspired jewels made for pool dips in Capri, everyday adventures, and endless summer vibes.

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Trending Styles
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Initial Charm Bracelet Initial Charm Bracelet
Initial Charm Bracelet

Initial Charm Bracelet

$19.49
Color: Black
Letter: A

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Waterproof

Initial Charm Bracelet

$19.49
Color
Letter
+ 21
Initial Paperclip Chain Bracelet Initial Paperclip Chain Bracelet
Initial Paperclip Chain Bracelet

Initial Paperclip Chain Bracelet

$25.06
Finish: Gold
Letter: A

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Waterproof

Initial Paperclip Chain Bracelet

$25.06
Finish
Letter
+ 21
Portola Charm Necklace Portola Charm Necklace
Out of Stock

Portola Charm Necklace

$47.33
Initial Stone Open Ring Initial Stone Open Ring
Initial Stone Open Ring

Initial Stone Open Ring

$22.27
Letter: A

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Waterproof

Initial Stone Open Ring

$22.27
Letter
+ 21
Initial Ombre Stone Bead Choker Initial Ombre Stone Bead Choker
Initial Ombre Stone Bead Choker

Initial Ombre Stone Bead Choker

$38.97
Letter: A

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Waterproof

Initial Ombre Stone Bead Choker

$38.97
Letter
+ 11
Make Waves Style Pack Make Waves Style Pack
New

Make Waves Style Pack

$47.33
Harper Paperclip Chain Anklet Harper Paperclip Chain Anklet
Harper Paperclip Chain Anklet

Harper Paperclip Chain Anklet

$22.27
Finish: Gold

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Leave us your email address, and you'll be the first to know when it's back in stock. Pinky promise.
Waterproof

Harper Paperclip Chain Anklet

$22.27
Finish
Multi Mini Braided Bracelet Multi Mini Braided Bracelet
Multi Mini Braided Bracelet

Multi Mini Braided Bracelet

$13.92
Color: Monaco
New

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New

Multi Mini Braided Bracelet

$13.92
Color
+ 14
Multi Braided Bracelet Multi Braided Bracelet
Multi Braided Bracelet

Multi Braided Bracelet

$20.88
Color: Monaco
New

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New

Multi Braided Bracelet

$20.88
Color
+ 19
Pippa Pearl Stretch Anklet Pippa Pearl Stretch Anklet
Waterproof

Pippa Pearl Stretch Anklet

$19.49
Initial Pearl & Seed Bead Choker Initial Pearl & Seed Bead Choker
Initial Pearl & Seed Bead Choker

Initial Pearl & Seed Bead Choker

$38.97
Letter: A

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Leave us your email address, and you'll be the first to know when it's back in stock. Pinky promise.
Waterproof

Initial Pearl & Seed Bead Choker

$38.97
Letter
+ 11
Initial Paperclip Chain Choker Initial Paperclip Chain Choker
Initial Paperclip Chain Choker

Initial Paperclip Chain Choker

$33.41
Finish: Gold
Letter: A

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Leave us your email address, and you'll be the first to know when it's back in stock. Pinky promise.
Waterproof

Initial Paperclip Chain Choker

$33.41
Finish
Letter
+ 21

Harper Charms

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Initials Collection

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Why shop with us?

Feel Good,
Look Good

We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.

Stack your Story, Share your Colors

We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.

Made of Friendship Material

What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.

@puravida

From seaside to suburbs, see how others are styling their Pura Vida.

I absolutely love my bracelets I purchased from Pura Vida! I wear them all day everyday!!

Brooke Y.
Verified buyer

I couldn't be happier with both customer service and the bracelets! I thought I'd order a couple to wear all the time and now I'm up to owning 20 bracelets!

Katie B.
Verified buyer

I like these bracelets. They look super cool, so easy to wear and can be worn all day everyday even in the shower! Very easy to put on!

Sonia D.
Verified buyer

I love all my Pura Vida bracelets. I like that they support a cause and aim to help people. I wear mine proudly.

Mariel M.
Verified buyer

My friend was feeling a little down, so I decided to send her a Pura Vida gift card. She was so happy and excited she immediately ordered herself a ring. I was super happy to be able to make her smile. Thank you Pura Vida!!

Kristi T.
Verified buyer

I love my Pura Vida rings, they are always super cute and make me feel special and dressed up no matter what im doing. I have even gotten into the habit of stacking them because i cant have enough of them!

Rhiannon J.
Verified buyer

This is my second Pura Vida ring. They are such good quality and beautiful, and the size is perfect. This wave ring is one of my favorite every day go to pieces of jewelry!

Amy H.
Verified buyer

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