How do I log into my account?

No passwords here—we keep it simple and secure with one-time codes (OTPs). Just enter your email on the login page, and we'll send a code to your inbox. Type it in and you're in!

Why create an account?

Creating a Pura Vida account makes shopping even easier! With an account, you can:

  • Track your orders and view past purchases
  • Save your information for a faster checkout
  • Automatically join PV Rewards and start earning points on eligible purchases
  • View your points and redeem rewards


Plus, there's no password to remember! Just enter your email when logging in and we'll send you a one time code.

A few things to know:

  • You'll get a new code each time you log in (it keeps things safe!)
  • You can log in from any device. Just make sure you have access to your email
  • Not seeing the email? Check your spam/junk folder, or try requesting a new code
  • Need to update the email on your account? Reach out to our team—we've got you!