Made of Friendship Material
There’s only one you—which is why there’s only one Pura Vida stack like yours.
Hi there,
we're Pura Vida!
Our story started in 2010, with two buddies on a surf adventure in Costa Rica, land of “pura vida”: an outlook on life that’s all about celebrating the simple things. Since then, we’ve gotten a lot bigger—but we haven’t really changed much.
Share your story,
stack your colors
We're all about color and connection (we make friendship bracelets—what else would you expect?). Our office is in the dreamy beach town of La Jolla, California. Yes, the walls are pink. We bring our dogs to work. We do business responsibly, operating as a B corp. We still work with the same Costa Rican artisans we met all those years ago. We love what we do, and it shows.Every Pura Vida piece is rooted in giving back and connecting people, a colorful reminder that it’sthe simple strings that tie us all together.
The strings that started it all*
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Solid Original
Sunset
Coast Troops Bracelet
Clean Beaches
Earth Day Bracelet
Red White Blue Bracelet
*since 2010, you all have worn & gifted enough string bracelets to stretch from our hometown aaaaalllllmost around the world. This year, we’ll make it the whole way ‘round—meet us back in San Diego to celebrate? 😉
Feel Good,
Look Good
Colorfully
Transparent
We show our true colors—we never photoshop our models, we’re inclusive in casting & hiring, and we’re open about how we do business.
B Corp
Certified
We balance profit with purpose, adhering to standards that put people and the environment first.
Supply Chain Responsibility
Without exception, everything we make comes from sustainable partner factories that ethically employ workers in six countries.
Giving back
Over the past 14 years, we’ve donated over $5M to social and environmental causes that we hold close to our hearts.