50% OFF Sale
Collection

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$10 Style
Packs

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BOGO
Ornaments

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Good Vibes,
Delivered Monthly

Get up to 10 surprise bracelets from our favorite packs every month — for as low as $11/month when you subscribe annually. Our best deal for loyal stackers and gift givers!

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Holiday Gifting
Made Easy

Discover unique gifts they’ll actually love, from charm boxes and engravables to initial-ready pieces. Thoughtful, personal, and ready to wrap.

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Why shop with us?

Feel Good,
Look Good

We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.

Stack your Story, Share your Colors

We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.

Made of Friendship Material

What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.

@puravida

From seaside to suburbs, see how others are styling their Pura Vida.