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New Arrivals
24 Day Advent Calendar
The Original
Friendship Bracelet
Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.
24 Day Advent Calendar
Limited boxes. Endless good vibes. Grab your 24 Day Advent Calendar before it’s gone!
Customer Favorites
24 Day Advent Calendar
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Gold Check Fidget Ring
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Solid Original
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Mental Health Awareness Fidget Ring
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Engravable Double-Sided Bar Bracelet
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Harper Paperclip Chain Bracelet
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Harper Calibri Alphabet Charm
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Engravable Bar Bracelet
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Initial Charm Bracelet
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Solid Cabrillo Stretch Bracelet
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Initial Stone Open Ring
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Initial Paperclip Chain Bracelet
Good Vibes,
Delivered Monthly
Get up to 10 bracelets from our fave packs every month for just $14.95/month. It’s like a party in your mailbox—on repeat.
Why shop with us?
Feel Good,
Look Good
We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.
Stack your Story, Share your Colors
We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.
Made of Friendship Material
What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.
@puravida
From seaside to suburbs, see how others are styling their Pura Vida.
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